Nike recently introduced the 23rd version of its venerable Air Jordan basketball shoe comes in Michael Jordan’s staple black, red and white uniform colors but with a new, underlying hue: GREEN. That’s right, people ! GREEN !!
At $230 per pair for the first limited editions, the 23rd version of Nike’s most famous product gets an environmental makeover. According to Nike, the Air Jordan XX3 is its first premium product designed according to the company’s sustainable standards. The world’s largest athletic-wear maker, based near Beaverton, says it changed how the shoe was designed and manufactured to reduce waste, use more environmentally friendly materials and eliminate solvent-based glues.
This will definitely make me, a NBA freak, happy. By the way, Kobe and the L.A. crews are down 3-1 to the Celts, i’m so sad, man. So sad.
Nice.. looks like a pretty sweet pair of kicks. It’s great to see companies taking the time to revise how much waste they create and what kind of materials they are using.